These need to be sold by NCSoft on their site. They need to sell them and offer to email the codes immediately. I've often thought of buying a code for a friend for a gift but, short of going to the store and buying a stupid card and then typing the code into an email, there's no easy way to do it.
It's so simple, NCSoft. Allow people to buy these from your site. No shipping necessary, just a valid email address. Allow Paypal as well.
This is a great idea. Go to it!!