The armor customization is Dynasty armor. Different stats for different looks, or so they say.
The helmet guy is the new look for having Cursed Weapon. Wont show yer name or face anymore. Not sure if the armor is part of the new look too or not.
First part must be Soul Breaker first in few pics, then Berserker doing that AoE Dash and then again Soul Breaker doing triple pierce. Atleast that is my take on the pics.
Wow, those in game action shots kick [censored]. They're actually gonna put in helmets and capes finally huh? I have to say that guy looks badass in that full setup with the demon swords. But I still think those actions shots are best.
The helmet is a byproduct of having a cursed weapon. I'm assuming the cloak and armor are the same. If I remember right, the notes said also something about when you have a Cursed weapon, your name etc. are changed to a generic Bearer name. IE friends/foes cant tell who it is just by looking.